WWF / Reach Thousands of People with just One Flyer

WWF / BİNLERCE İNSANA SADECE BİR FLYER İLE ULAŞIN

Macaristan’da verdiğiniz vergilerin %1 lik bir bölümünü istediğiniz yardım kuruluşuna bağışlayabiliyorsunuz.WWF, bununla ilgili bilgi verebilmek için doğa dostu bir leaflet kampanyası gerçekleştirmiş.Yüzlerce leaflet basmak yerine sadece bir leaflet ve iki gönüllüyle alışveriş merkezlerindeki tüketicilere ulaşmışlar.

Panda kostümü giydirdikleri iki gönüllü, yürüyen merdivenin başında ve sonunda bekliyor.1. gönüllü tarafından aşağıda leaflet verilen kişi yukarıya ulaştığında, leaflet 2. gönüllü tarafından geri alınıyor.Aynı leaflet aşağıya inen bir kişiye veriliyor ve bu sefer aşağıdaki gönüllü tarafından geri alınıyor.🙂 Geri dönüşümle ilgili oldukça yaratıcı bir kampanya!

Bu kampanyanın daha da yayılması için gazeteci ve bloggerlara kampanya videosunu gönderen dernek çalışanları, sadece 1 leaflet ile kampanya sonunda 285.142 kişiye ulaşmışlar!

In Hungary you can donate 1% of your tax to any charity organization.WWF, ran an eco-freindly leaflet marketing campaign to inform consumers about this.Instead of printing hundreds of leaflets, they used just one flyer and two volunteers disguised as Pandas.

Two volunteers stood at the upper and lower ends of an escalator at a shopping mall.Volunteer number one gave the leaflet to a consumer and volunteer number two took it back after the consumer read it.Then leaflet was given by volunteer no.2 and volunteer at the lower end, took it back this time. Very creative idea about re-cylcling!🙂

They shot a short video of the activity and sent it to journalists and bloggers for the campaign to reach more people.Result: they reached 285.142 people with just one leaflet!

One comment

  1. IRS Attorney

    So his “deep affection” led him to make an obnoxious demand that in no way affected his ability to live with whoever he wanted to live with? You see, there is the nub of why people like Grenell are offensive to social conservatives. It’s the fact that they wish to find ways of holding up banners telegraphing their behavioral preferences and their desire to get royal approvals of government sanction for it. And if social conservatives wish to register their objections to it, that is their perogative and contrary to what John Podhoretz says it is NOT unreasonable of them.

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