Global Angels Help Someone Far Away

GLOBAL ANGELS / UZAKTAKİ BİRİSİNE YARDIM ET

Herkes yakınındaki birine yardım eder ama uzaktakine herkes yardım etmez.

2011 Cannes Uluslararası Yaratıcılık Festivali’nde Film dalında Altın Aslan alan bu proje, Omar Sotomayor ve Gaston Sato of Lapiz tarafından yaratıldı.Takımların her biri, 60 saniyede az bir sürede ve sadece bir Nokia N8 kamera il yardıma ihtiyacı olan çocuklarla ilgili farkındalık yaratacak bir proje bulmalıydı.Omar ve Gaston nedenlerin özüne inerler ve basit bir fikir gelir: herkes yakınındaki birine yardım eder ama uzaktakine herkes yardım etmez…

Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year’s Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett’s independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. They did this by walking through town with grocery bags and falling in front of bystanders. The bystanders were quick to help and then they were given a card with the Global Angel message.

Advertising Agency: Lapiz USA, Chicago, USA
Art Director: Gaston Soto
Copywriter: Omar Sotomayor

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