En Çok İşeyenin Vergi Borcunu Siliyoruz :)

waternet advertising_marketing_social responsibility_flyermen guerilla solutions-no commentAmsterdam su dağıtım şebekesi Waternet, ulusal tatil Queen’s Day’de insanların kanallara tuvaletlerini yapmamalarını sağlamanın eğlenceli bir yolunu bulmuş.E malum her yer kanal, insanlar da içiyor, tuvaletle kanalı pek ayırt edemiyorlar.

Dikkat çekici renklerdeki pisuarları dijital ekranlara bağlayarak, kimin ne kadar idrar yaptığını ölçmüş ve bunu komik bir yarışa dönüştürmüşler.Ayrıca tüm skorlar arasında en çok puanı alan “katılımcı”ya su vergisini geri ödeme ödülü verilmiş. 😉

PEEING CAN BE PROFITABLE

Amsterdam water supplier Waternet wanted to discourage people from urinating in the city’s canals during national holiday Queen’s Day in April.A lot of people can’t tell the difference between a canal and a toilet on Queen’s Day🙂

waternet advertising_marketing_social responsibility_flyermen guerilla solutions-no commen

They created several brightly colored urinals that would be very hard to miss. The urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race. Each stall measured the amount of of urine and then displayed the amount on a digital screen to see who would get to the finish line first.
Not only did the campaign encourage people to use the urinal, but it also encouraged them to use it quickly! Other than beating your friends, there was an additional incentive; whoever had the most impressive pee would win their water taxes back.
😉

Agency: Achtung
Clinet: Waternet

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